SPL means " Local Productive System ", French State recognition obtained in 2005 for this collective procedure.
The SPL, created by the State in 1998, aims at facilitating, on a defined geographical territory, a collective network development of a sector or companies of the same business sector (+ informations on the DIACT website).
Hyères HORTIPOLE, association created in 1994 with 13 professional (member) structures , animates this approach with its board of administrators and its president delegated Mr. Michel Gueirard (photo opposite).
The stakes in the horticultural SPL:
Therefore, the information exchange, the dialogue, the synergy of the technical, human and financial resources, between the partners, are the base of the horticultural SPL procedure. (Download the horticultural SPL synthesis )
The horticultural SPL benefits from the support of public authorities and local authorities (Toulon Provence Mediterranean, General Council of Var, Region PACA) which are associated to our works in a "steering committee"
The economic objective : to develop the market shares of the cut flower industry thanks to a specialization strategy in an offer of 12 "Mediterranean" products.
This offer criteria are : the Mediterranean specification, an original or innovative range, an - advanced / late / against season - production schedule, or a high quality.
This objective goes with the promotion of Var producers know-how and with the specification/characteristic bound to the Mediterranean climate. The Mediterranean climatic conditions, our particular environment (fauna, flora) indeed are so many natural resources to highlight for our profession.